Platinum Genius Heating Element Hair Straightener with 100% Ceramic Plates - Red Scarlet

Platinum Genius Heating Element Hair Straightener with 100% Ceramic Pl






Procabello was founded in 2004 with a mission to bring professional salon quality products to the U.S. health and beauty market. Procabello rapidly gained a reputation in the salon, fashion and hair styling industries for quality, innovation and design. 

Because Procabello believes that women today deserve the best when it comes to hair styling products we provide a line of European brand hot tools featuring cutting edge Nano Technology combined with Far-Infrared heating elements.

Procabello is consistently developing new products and solutions with the purpose of always providing the latest technology for use in both professional salons and at home.

How Your Hair Will Transform In 5 Weeks!

  1. Ions diffuse free water molecules into micro fine particles.
  2. Smaller drops dry quickly and reduce the amount of heat needed to dry hair.
  3. The micro drops are absorbed into the hair shaft locking in moisture.
  4. Negative ions cancel out harmful positive static charges removing frizz.
  5. Results with healthy, silky and shiny hair!

Soft Touch for Easy Grip Styling!

Rubberized handle prevents slippage and helps to maintain a firm hold while styling for flawless results.

Floating Plate Technology

The plates are suspended on a flexible membrane which allows active movement of the plates along the central axis. This results in plates that meet perfectly each time.

Temperature Control

This feature allows the stylist to select the optimum temperature for the type of hair to minimize damage and enhance styling results.

Far Infrared Technology

Creates electro-magnetic waves of energy that penetrate the hair shaft drying the hair from the inside out. This results in increased moisture in the hair shaft and less damage to the hair.

Negative Ion Technology

Emits atoms that can stop the growth of bacteria resulting in healthier hair and scalp. Negative ion energy allows smaller water molecules to penetrate into the hair shaft and close the hair cuticle, which is very good for the health and appearance of the hair.

Nano Technology

Nano particles are embedded in the flat iron plates to inhibit bacterial growth. This feature results in cleaner and healthier hair.

The 360° Swivel Cord

Allows flexibility required for stylists to move freely without the cord becoming tangled or damaged. It’s perfect for today’s advanced styling techniques.

Dual Voltage

110V-240V | 50/60Hz | 35-40W | 80˚C to 232˚C | 180˚F to 450˚F


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